Hellfire, Dublin

Dublin's latest dining experience full of flamboyance and theatrics. Head chef Roberto Rapisardi brings his unique style of flame fired cooking to Hellfire with Ireland’s first Hornos HBE charcoal oven.

THIS STUNNING BRAND IDENTITY WAS CREATED BY DESIGN POWERHOUSE CI STUDIO. A MULTI-AWARD WINNING DESIGN STUDIO, BASED IN DUBLIN, IRELAND.

The identity points to details and narrative derived from the name and the fiery aspects of the cooking methods. The dramatic typography, playful copy and punchy colour palette all have reference to the hell and fire aesthetics. It also mirrors Chef Rapisardi’s passion for this style of cooking and his fiery, Italian larger than life personality.

Taking inspiration from vintage devil depictions, CI STUDIO devised a hand-drawn Hellfire Imp as a cheeky and charming sign off on various touch points, such as postcards, perspex menu boards and matchboxes.

The identity is implemented with warmth, charm and a consistency of application to make the whole expression more sophisticated and less themed. It is carried through on everything from menus, website and social media to uniforms, stationery, signage and takeaway packaging, using the Hellfire pillars of passion, taste and heat as a guide and a means of bringing it all together.

photographY © Al Higgins. videographY © Niko Salvino.